New Baby – a flashy new look
NewBaby.com has a fresh new look. Dropping the orange and going for more subtle colors, like pastel blue and pink. NewBaby has also incorporated TV, Radio and Experts into the site. NewBaby, in terms of features, appears to be positioned between RaisingChildrenNetwork and iVillage.
I think it’s great to provide moms with more tools to interact online, but one feature I wish NewBaby would allow a visitor to turn off is the TV advertisement. I am not a fan of push advertising, but that is just my opinion, and hey it may be working for NewBaby.
Particls – News alerts for mom and dad
Particls has a really great look and feel. There is something that draws you in, not only the look of the website but it’s proposition…that you too can have the resources Particls is offering, to have news and alerts delivered to you, without any technical ability needed. I was particularly drawn to a number of call to action points on the homepage, but one did stand out to make me want to sign up to receive a beta invite.
What was that you say?
It was “Got a Mom?”
Now how many techie, Web 2.0 leading edge sites are calling this out? It signals a smart thing to me…going beyond the “innovator mode” and reaching out for your own mom to try…I will need to set it up for her, mainly because I want to, but the power of the older generation with your dad far away at the breakfast table not interacting but reading the paper will be gone! (okay, I am going to let go of that)
With Particls, I am sure they will go mobile and dads you can read your news on the commute to work and if you drive, I am sure your news will be delivered by voice.
I am just spelling out my wishlist…but who knows…I’ve signed up to get an invite, but I am willing to bet I will have fun with Particls, sorry netvibes, but my attention span is waning.
Check out Particls and sign up for beta…I also realized that the founder Chris Saad is a fellow Aussie, howdy Chris…and thanks for stopping by.
tags: particls, chrissaad, web20, family20
Famiva – beta “where families live online”
Famiva is the latest Family 2.0 site to arrive. It is in beta right now. Here’s the description of Famiva’s offering from their website…
“Welcome to Famiva!
Welcome to the premier private social network for families, a place for you and your relatives to get connected, collaborate, build your family tree, share photos, events and stories, get reminders, and much more.
Famiva makes it fun and easy to build your online family network. Invite unlimited number of relatives to join in and work together to capture your genealogy and preserve family memories for generations to come.
Plus, we offer plenty of free storage to share photos in high resolution in a secure and private manner.”
What is of interest it the proposition that Famiva is a ‘private social network’. You basically have your own private social network of your family on the web, privately and off grid (from search engine indexers). I wonder if this is too early for adoption by families, when at the moment it is all about ’sharing’ in an wide and open community. At the moment we are wanting to gain some sort of reputation from social networking and blogging. We also want others to see the fruits of our contribution and participation. Will this start to erode as weird people start infiltrating the fun of blogging and we turn to ‘private blogging’? It is an interesting thought for me to contemplate.
I am private and yet I blog. I like to keep my numbers silent and not add my home address to the phone book. Yet part of my life is out there on the web.
There has been a lot of discussion around being in ‘control’ of your identity and having control of your information on the web. I have seen a few companies here at the Web 2.0 Expo that are championing the Open Identity cause.
The question is I feel, is that are we seeing an emergence of ‘private social networks’ and are they modeling their sites off AOL. Is there some success for keeping family activities closed, or will be able to in the future click to make private or public any piece of content we have shared on the web, then will it matter if the network is private?
Although, I do see that you may want to bare all and share all, then a ‘private social network’ is more appealing to those you wish to bare all to.
Take a look and give Famiva a try.
tags: web2expo, family2.0, famiva
Meredith Corporation – set to launch parenthood portal
Thanks Bubbles for the post about this blog
I also picked up from Bubbles’ blog, that Meredith Corporation is shutting down its “Child” magazine and looking to launch a parenthood portal this coming July (source: paidcontent.org). It appears to be the first real indicator that traditional media companies are making dramatic shifts in strategy, closing a print magazine and focusing their efforts online. The movement towards Family 2.0 solutions by Meredith is also apparent with their Better Homes and Garden portal bhg.com adding interactive features, such as…
“The new BHG.com contains seven primary channels — Decorating, Remodeling, Food & Recipes, Gardening, Holidays, Health, and Family & Crafts. The channels include features such as streaming video and blogs; design and planning tools; desktop widgets; recipe wikis; and community sharing applications.” Meredith Press Release
The strategy shift will also see 60 employees lose their jobs who mainly worked on “Child” magazine. Meredith’s bhg.com (Better Homes and Garden) site receives over 5 million unique monthly visitors. I am assuming that Meredith’s parenthood portal will have all the bells and whistles of a Family 2.0 site.
Meredith has over 85 million names is one of the largest US domestic database, 26 subscription magazines, 400 books in print, 32 websites and strategic alliances, 14 television stations…
“Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage.” Meredith Press
More importantly, Meredith’s website properties generate 110 million page views a month.
As we have seen ivillage, Disney and now Meredith Corporation, Family 2.0 is becoming more of a necessity than a fun nice to have tool.
Stay tuned for the Meredith parenthood portal…
ps* I am typing this at Web 2.0 Expo, San Francisco
tags: web2expo, meredith, family20











